About us
Built by people who actually get the RV rental business.
Too many RV rental operators with great products were being failed by agencies that didn't understand their business. We built Altara Growth to change that.
Our Story
Altara Growth was built by people who actually get it.
We know the RV rental space: operators, platforms, seasonality, and the first-timer psychology that drives or kills bookings. We've studied it closely. Everything we apply is built around the specific purchase journey of an RV renter, not adapted from a different industry.
Founded with one thesis: the RV rental industry is growing fast, operators are sophisticated, but the marketing available to them is generic. Generic agencies apply outdoor recreation to their standard playbooks. The result is wasted budget and missed bookings.
We work with a focused roster of operators, not a hundred accounts. That means you get real attention, real expertise, and a team that understands what first-time renters are afraid of and what makes them book.
Work with us
01
Industry-Born Expertise
We know the RV rental market: platforms, seasonality, fleet economics, and first-timer psychology. We built our approach around it.
02
Full-Stack Marketing Team
SEO specialists, paid ads experts, conversion designers, and strategy. All under one roof, all focused on RV rental companies.
03
Data-Driven Growth
Every decision is backed by measurable results. We track qualified leads, bookings, and revenue per vehicle. Not vanity metrics like impressions, reach, or clicks that don't generate revenue.
04
Straightforward Partnerships
Clear communication, no bloated retainers, full ownership of your data. You always know what we're doing and why.
What we believe
Our Values
The principles behind how we work, communicate, and make decisions.
01
Operator Obsession
We start with the operator and work backward. Before we recommend a website change, campaign, offer, or growth strategy, we take the time to understand your business, your renters, and what actually drives bookings. The goal is to solve the problems that matter most.
02
Tell the Truth
You deserve honest answers, not inflated promises. If an idea is weak, a campaign is underperforming, or something on the website is costing bookings, we say it clearly and respectfully. Better decisions start with the truth.
03
Own the Outcome
We take responsibility for the work and the result. If something isn’t working, we face it directly, figure out why, and make the next move clear. Ownership means staying engaged until the work gets better.
04
Make It Useful
Every audit, report, page, ad, meeting, and recommendation should help you make a better decision or move your business forward. We don’t create work just to look busy. The work should have a purpose.
05
Sweat the Details
Small details create trust. A confusing form, unclear price, slow response, weak mobile page, or sloppy follow-up can cost real revenue. We care about the details because renters notice them, even when they can’t explain why.
06
Learn and Improve
We don’t assume the first answer is the best answer. We look at the data, pay attention to how renters behave, and keep improving the work over time. Good marketing gets stronger when you pay attention.
FAQ
Frequently asked questions
Answers to what operators usually ask before working with us.
Do you only work with RV rental businesses?
Yes. Altara Growth is exclusively focused on high-value rental operators, with RV rentals as our primary niche. This lets us build playbooks and benchmarks that generic agencies simply can't offer.
What does an engagement typically look like?
Every engagement starts with a Growth Audit: a deep look at your site, booking funnel, local presence, and competitors. From there we build a prioritized roadmap and get to work on whatever will have the most impact.
Do you work with operators on Wheelbase, RVshare, or Outdoorsy?
Absolutely. We work with operators across all major platforms as well as those running direct booking sites. We treat third-party platforms as a standard part of the distribution mix, not a problem to solve around.
What kind of results can I expect?
The 1.5% industry average direct booking conversion rate is the benchmark we work against. Most operators we work with reach 4.8% within 90 days. Beyond conversion rate, we track inquiry volume, cost per confirmed booking, and seasonal revenue trends.
What's your minimum budget or fleet size?
We work with operators ranging from owner-operators with 3–5 units to larger fleets of 30+. The more important question is whether you're serious about growth and have a product worth marketing. Reach out and we'll tell you honestly if we're a fit.
How is Altara Growth different from a general marketing agency?
Most agencies can run ads or build pages. We focus specifically on RV rental operators, which means our strategy is built around direct bookings, platform dependence, local search, seasonal demand, fleet utilization, and renter trust. The goal is not more marketing activity. It is a clearer system for turning renter demand into booked revenue.