Case Study
$173,028 in annual booking potential.* Sixty days.
Targeted paid search. A high-converting landing page. Three RVs signed into Chill RV's fleet for $1,064.65 in ad spend.
The Challenge
Fleet size sets the revenue ceiling
Every added unit means more bookable nights and more revenue. Buying that unit locks up tens of thousands in capital first.
Consignment skips the capital problem and creates a new one: finding qualified owners ready to hand over the keys, with RVs renters actually book. Chill RV needed the right units, not just more units.
The Approach
Built to attract owners, not just clicks
One sequence. Each stage makes the next one cheaper.
Targeted paid search
Built to capture high-intent searches from owners already weighing consignment. Every click had an RV and a reason behind it.
A high-converting landing page
Built for one job: turning owner clicks into applications. One message, one form, 14.76% conversion.
An application that qualifies
Name, contact, and RV model up front. Every lead arrived ready to evaluate.
The Funnel
From search to signature
Sixty days, four stages. Click-through and conversion rates most search campaigns never see.
Conversions counted only when an owner submitted their details for consideration. No soft metrics, no inflated counts.
The Outcome
Three signatures. Zero compromises.
Volume is easy to manufacture. Fit is not. All three signed RVs match the exact profile that performs best in Chill RV's fleet.
Not a pipeline of maybes. Revenue-ready inventory, acquired for a fraction of what one unit costs to buy.
Two Mercedes Sprinter Class Cs and one Tiffin Class A, each matching Chill RV's highest-performing vehicle profile.
Revenue Impact
What three RVs are worth
Chill RV's fleet averages $57,676 in gross bookings per RV per year. Three signed units puts the estimate at $173,028 a year, and $692,112 over four years.
Projections built on real fleet averages, not hopeful math.
Every $1 of ad spend is tied to an estimated $162 in annual gross booking potential.*
*Revenue figures are estimates based on Chill RV's historical fleet averages. They represent gross booking value, not guaranteed or net revenue. Actual results depend on utilization, seasonality, pricing, and market conditions.
Key Takeaways
What made this work
Buy intent, not reach
3,357 impressions was enough. Small pond, right fish.
Message match compounds
12.51% CTR into a 14.76% page. Each stage multiplies the last.
Qualification is part of the funnel
RV details up front. The pipeline arrives pre-qualified.
Measure in assets, not clicks
Three units in the fleet at $354.88 each. Everything else is a supporting metric.
They came in, identified exactly what was broken, and fixed it. No fluff, no guesswork.
Work With Altara
Your next fleet unit is searching right now
Consignment acquisition, built exclusively for RV rental operators. If your fleet needs inventory, let's talk.